True business success goes beyond profit. To achieve loyal customers and lasting success, businesses must be driven by a purpose that solves real problems and contributes to the greater good. Putting purpose at the center of business isn’t only morally and ethically the right choice, it also makes strong business sense.
Research shows that purpose-driven companies not only witness higher market share gains, they also grow faster, achieve higher workforce and customer satisfaction, and foster stronger communities. Charlottesville is home to numerous businesses that are proof.
Join us on Friday, April 18, at the 13th Annual Tom Tom Festival for an engaging panel discussion on “Strengthening Our Community Through Purpose-Driven Business,” featuring three outstanding Charlottesville business leaders who will share how that do more than generate revenue—they change lives. Panelists include:
Lily Garcia-Walton, Chief People Officer, Silverchair – Lily drives the company’s people strategy, enabling the success of Silverchair’s exceptional professionals. She has more than two decades of experience leading technology, education, media, and professional services organizations through transformative change while preserving a strong culture and a sense of mission. Lily is licensed to practice law in Colorado, DC, and Virginia, and she is certified as a Senior Professional in Human Resources. She is a resident of Nelson County, Virginia, where she shares a cottage in the woods with her husband, two boys, two rescue cats, and a Morkie-Poo.
Vivi Nellen, Vice President, Premium Service Brands – Vivi oversees the awesome things Premium Service Brands does out in the world with a focus on the company’s philanthropic affiliate Kids-Lift. She helps get the corporate team in Cville involved in helping kids in the community as well as working with franchisees across the country. Previously, she was the director of events and community engagement for a local tech company. With experience in event planning, fundraising, hospitality, and community outreach, she follows her passion for helping others and making a difference in kids’ lives.
Reagan Stillerman, Director of Operations, Kindness Café + Play – Reagan is a dedicated and passionate special educator with nearly two decades of experience working in grades K-12 across a wide variety of educational settings. As and Director of Operations at Kindness Cafe, a non-profit dedicated to employing adults with disabilities, Reagan has led efforts to create inclusive work environments that foster independence and skill development. Through her independent consulting work, Reagan partners with local businesses and organizations, helping them create more inclusive and accessible spaces that support individuals with disabilities and foster an environment of growth and opportunity.
MODERATOR: David Deaton, MindSalt – As co-leader of MindSalt, David has shaped one of Central Virginia’s most respected consulting firms. For nearly three decades, he has led transformations for organizations of all types, sizes, and industries. He has extensive expertise in strategic planning, operational and financial analysis, market research, and effective execution. David is a frequent keynote speaker on purpose-driven business, strategy, and business resiliency.
Don’t miss this inspiring conversation about making business a force for good!
- What: 13th Annual Tom Tom Festival: EVOLVE – Entrepreneurship Track
- When: Friday, April 18 | 11:15 a.m.
- Where: Tom Tom Festival, Charlottesville, Common House North Room
